甜菊市场可能在2014年增长14%
英国知名食品和饮料咨询公司Zenith预测2014年甜菊糖全球用量约为4670吨合价值3.36亿美元，增长14%。 并预测2017年将达到7150吨,相当于5.78亿美元。在2012年甜叶菊的销量4100吨,市场价值达到3.04亿美元,较2011年增长6.5%
“减少糖仍是关键,消费者现在也开始避开人工甜味剂,甜菊的自然来源和接近零热量的定位将是其明显的优势。”Zenith市场情报顾问imon Redwood建议食品和饮料行业。
10/17/2014 - by Jeff Gelski
BATH, UNITED KINGDOM — Zenith International estimates worldwide sales of stevia should rise 14% this year to 4,670 tonnes for an overall market value of $336 million. A stevia market report from Zenith International forecasts the global market for stevia will reach 7,150 tonnes by 2017, which is equivalent to $578 million.
“Reduction in sugar remains key for manufacturers, and, with consumers now also beginning to shun artificial sweeteners, stevia’s natural provenance and near-zero caloric positioning place it at a distinct advantage,” said Simon Redwood, a market intelligence consultant for Zenith International, based in Bath and a consultancy that advises the food and drinks industry.
New product launches, including Coca-Cola Life in several global markets, drove growth in the stevia market over the past year, according to Zenith International. Beverages remain the focus of stevia’s use, and its use also grew in tabletop sweeteners and pharmaceuticals over the past year.
“Health motivation in key Asian markets such as India and Indonesia remains lower, and it is expected to be some years before stevia really takes off in these countries,” Mr. Redwood said. “When it does, the potential for stevia will be truly realized.”
