Coca-Cola South Pacific launches new ice tea line
可口可乐启动南太平洋冰茶线

• February 10, 2016

Coca-Cola南太平洋在澳大利亚销售新的冰茶叫引信茶。

描述为一个“梦寐以求冰茶“它将被定位为高端产品在冰茶的类别。
包括五个口味包括野生覆盆子和芙蓉,夏天的芒果和洋甘菊,水蜜桃,脆苹果和柠檬草和柠檬。其中用到甜菊糖。
引信茶将主要针对成人社交场合，注重于18 - 49岁年龄段的女性。
推出的饮料是由一个数百万美元的营销策略。南太平洋在接下来的几个月,可口可乐将推出一系列营销活动包括电视广告、户外广告、公关和数字的活动。
引信茶 在澳大利亚的商店和加油站等可以购买。

Described as an “aspirational iced tea offering” it will be positioned as a premium product within the ice tea category.

The range consists of five flavours including Wild Raspberry and Hibiscus, Summer Mango and Chamomile, Juicy Peach, Crisp Apple and Lemongrass and Zesty Lemon. A mixture of black, green and rooibos teas are used to create the teas. Three of the five variants are low kilojoule and are sweetened with stevia.

Fuze Tea will primarily target the adult social occasion with a focus on capturing the attention of women in the 18-49 age bracket.

The launch of the drink is backed by a multi-million dollar marketing strategy. In the coming months, the Coca-Cola South Pacific will launch a series of marketing initiatives including a television commercial, out-of-home advertising, PR and digital activity.

Brand Manager for Fuze Tea, Emma Harper, said Coca-Cola South Pacific genuinely believed the beverage was a new offering within the ice tea category.

Fuze Tea is available for purchase now in 350ml and 1.25L bottles at grocery and petrol stations across Australia. The low kilojoule verities are available from McDonalds and Hungry Jacks.
http://ausfoodnews.com.au/2016/02/10/coca-cola-south-pacific-launches-new-ice-tea-line.html