Following the European Commissions’ approval of the plant stevia as sweetener in foods, Arla Foods in the Netherlands is the first to launch a zero per cent fat, low calorie yoghurt drink on the market without any artificial sweeteners. And Stevia has the potential to move many of Arla’s products even Closer to Nature.
欧洲委员会的批准植物甜菊糖作为甜味剂使用在食品后，ARLA食品在荷兰是第一个推出百分之十的脂肪,低热量酸奶饮料在市场上，没有任何人造甜味剂。同时ARLA还有许多使用了象甜菊这样有潜力接近大自然的配料。
In November 2011 the European Commission approved the use of stevia in food production and thereby opened up for the all natural sweetener in dairy products. The leafs of the plant contain sweeteners that are up to 300 times sweeter than sugar, completely natural and without any calories, thus making it a healthy alternative to processed sugar.
2011年11月,European Commission欧盟委员会批准了使用甜菊糖，开辟了新天然甜味剂乳制品。
Anticipating on the expected approval the innovation department in the Netherlands started development of products more than a year ago, that is why the very first dairy product using stevia hit the Dutch market in March. Director of marketing and innovation, Louis Rippen, is confident that the new innovation will become a big success:
早在批准一年前，ARLA研发部在荷兰就开始了研发,这就是为什么第一个使用甜菊糖的乳制品能早在3月攻打荷兰市场。营销和创新主管路易斯Rippen,相信新的创新将成为一个巨大的成功！
“Arla Zin! sets new standards for calories in a yoghurt drink, and with only 39 calories per 100 milliliter we really have come far. Stevia is going to help us a lot further in making our dairy products healthier and more natural, thus keeping our promise to the consumers.”
“Arla Zin!酸奶饮料的卡路里,制定新的标准,每100毫升我们真的只有39卡路里。甜菊糖将进一步帮助我们很多乳制品使我们更健康、更自然,从而保持我们对消费者的承诺。”
Great potential for Arla
Arla潜力巨大
The potential for using stevia in Arla products are huge. The plant can help replace much of the artificial sweeteners used today in a lot of dairy products. And Louis Rippen is certain that Arla Zin! is another step in the right direction towards getting the Arla brand even Closer to Nature:
使用甜菊糖的Arla潜在产品是巨大的。工厂今天可以因此取代人工甜味剂在很多乳制品。路易Rippen确信Arla Zin! 是一个正确方向开始的一步。
“I believe this is the start of a new generation of products. There is no doubt that a lot of European companies in the coming months will introduce products using stevia. It is Arla’s promise to make all products as natural as possible, and therefore we must be in front in the use of stevia as well.”
“我相信这是新一代产品。毫无疑问,许多欧洲公司在未来几个月将推出使用甜菊产品。是Arla承诺所有产品尽可能自然,因此我们必须使用甜菊。”
