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Wrigley rolling out stevia Extra Professional Mints in Europe |
Wrigley, the gum unit of Mars Inc, plans to roll out stevia-based Extra Professional Mints throughout Europe in 2014.
The group started the pan-European move in Germany and Austria last month with other European markets to follow later this year.
"The product will be launched in all European markets this year. We unfortunately don't have a detailed overview with the launch time per market but all European markets will gradually move to the New Extra Professional Mints with stevia this year," a spokesperson for the company told just-food.
Stevia is the "new star" among low-calorie sweeteners, being "guaranteed sugar free and virtually calorie-free", the spokesperson stressed. The sweetener has been mainly used in soft drinks but some ice cream, yoghurt and confectionery companies have been working with the ingredient.
The spokesperson added Extra Professional Mints have been linked to good oral health. "Extra Professional Mints help to gently clean the tongue in between brushings to reduce germs and give you a fresh, clean mouth feeling - they are the ideal complement to your daily oral hygiene."
Extra Professional Mints with stevia will be available in classic mint and forest fruit flavours, the company revealed.
2014年箭牌火星计划在整个欧洲推出甜菊薄荷糖。
4月开始在德国和奥地利泛欧扩展，其他欧洲市场会在今年晚些时候。
“该产品今年内将在所有欧洲市场推出。我们不幸的是没有一个详细的概述与每个市场的启动时间，但所有欧洲市场业务将逐渐转移到甜菊薄荷口香糖”，该公司的发言人告诉just-food--食品行业资源在线。
甜叶菊是低热量甜味剂之中的“新星”,“保证无糖和几乎无卡路里”,发言人强调。甜味剂是主要用于软饮料但也是一些冰淇淋,酸奶和糖果公司一直使用的成分。
发言人补充说甜菊薄荷口香糖能良好帮助口腔卫生。“有助于轻轻清洁舌头之间减少细菌并给你一个新的干净的感觉——他们是理想的帮助日常口腔卫生。”
About just-food
just-food is the online resource for the food industry. Packed with the latest global food industry news, analysis and comment, just-food gives food industry executives the intelligence they need to do their jobs better. In addition to our unique food industry news and comment, readers of just-food also have access to our flavourings buyers' guide, complete with downloads, flavourings news, online research, and details of flavourings companies who supply the food industry.
just-food是食品行业的资源在线。拥有最新的全球食品行业新闻、分析和评论,just-food给食品行业高管的情报,他们需要把工作做得更好。除了独特的食品行业新闻和评论的读者just-food也可以访问我们的口味买家指南,包括下载、口味新闻,在线研究和细节的口味公司供应食品行业。